BrandingMarch 2026
Why most rebrands fail before the logo is even sketched
A new mark rarely fixes a positioning problem. Here is the order we work in, and why skipping step one costs clients the most money.
Journal
Notes on design that works.
Short, practical writing on branding, web design and graphic design — the thinking behind the projects, without the jargon.
Web DesignFebruary 2026
The one page every small business website gets wrong
It is not the homepage. It is the page visitors land on right before they decide to contact you — and most businesses never design it on purpose.
BrandingJanuary 2026
How to brief a designer so you get what you actually want
Three questions worth answering before your first call with any studio, including us — they will save you two rounds of revisions.
Graphic DesignDecember 2025
Designing packaging for a two-second decision
Packaging has about two seconds to work on a shelf. A walkthrough of the decisions behind a recent grocery packaging project.